The future scope of digital marketing in India
Digital Marketing! It sounds like a fancy word for traditional marketing, right? Or it’s a real deal? Well, Digital marketing does include conventional marketing techniques, but it is more than that. So what is digital marketing? And What’s the future scope of digital marketing in India?
To understand this first we have to understand what really is marketing.
What is Marketing?
The marketing refers to a company’s operation that is linked to the promotion of purchase and sale of goods and services.
To reach it up to the end-user, a channel is created. On the last rung, salesmen sell it. In between, there is much activity to grow the sale, they all come under the purview of marketing.
It includes advertising, customer relations, getting feedback and product development, educating marketing personnel, focusing on the unique selling proposition, and delivering products to people.
Marketing managers try to get the attention of target audiences using packaging design, slogans, catchy taglines, extensive media exposure, and also celebrity endorsements.
So, what is Digital Marketing then?
Digital marketing is a unique form of marketing of products or services that involve digital mediums such as mobile phones, laptops, the internet, etc.
It’s done through:
- Mobile devices
- Search engines
- Social media
- Display advertising
- Other channels
Digital marketing goes beyond the internet to include:
- electronic or interactive billboards
- banner ads
- Search engine optimization (SEO)
- Short Message Service (SMS)
- Simple Notification Service (SNS),
The term digital marketing has been popularly used since1990s, But, people have been practicing it much before that.
In fact, the development of digital marketing has begun since the internet has started to function around the world.
In the early 2000s, with growing internet users and the iPhone, customers started searching online about the products.
People started making decisions about there needs online first before consulting a salesperson.
This created a new problem for the marketing department of a company. Now customers can search for other brands and get better deals with their rival brands by searching online.
Since then, marketers started utilizing the digital medium to market their products and services.
Why Digital Marketing matters in India?
The Government of India is pushing for Digital India.
One of the most aspiring projects of our Prime Minister Narendra Modi aiming for improved online infrastructure and an increase in Internet connectivity
Also making the country digitally empowered in the field of technology to bridge the digital divide.
Indians living in cities now spend more time on social media than reading newspapers and watching television as compared to 5-6 years ago.
The digital revolution in India is driven by 4G, which reduced data costs considerably and an increase in smartphone penetration. India also prepares for the 5G revolution which will give a boost to the Internet of things (IoT)
With 5G technology, Internet users will be able to download significant data content such as games with better graphics, songs, and movies in just seconds.
The increased time spent on digital mediums set the stage for enormous growth in digital advertising.
That is why the future of digital marketing in India looks brighter against traditional media.
Because ultimately, traditional marketing bound to be shifted to digital marketing.
This will create new opportunities for marketers to reach out to unreached audiences in smarter and creative ways.
Now, to understand the future scope of Digital Marketing in India. Let’s look at some stats.
As we can see from the above facts that India is progressing towards the digital revolution much faster than many developed countries.
Therefore, the future in digital marketing, as well as a career in digital marketing, looks very bright, and digital marketing in India looks like the next big thing after the IT revolution.
What is the future scope for digital marketing in India
here’s a great deal of potential for digital marketing in many countries like USA, UK, Australia, but not as much as in India.
Digital marketers are required in the field of:
- Search engine optimization (SEO)
- Social Media Marketing,
- Search Engine Marketing (SEM),
- Content Writing,
- E-mail marketing, etc.
Given below are the Digital Marketing jobs available in India.
Now you can see why Digital Marketing the most in-demand job in India right now.
But, there is a massive gap in demand and supply of trained and experienced individuals in India.
In India, most marketers are relying on traditional marketing and find it very difficult to switch towards the digital medium. Due to a lack of proper training and education, they are unable to do so.
Big companies usually hire experienced individuals in marketing who are well equipped and trained to promote their brand in this digital era.
Top 5 Reasons for a Rewarding Digital Marketing Career in India:
- Currently, it’s in Demand Profession
- Good Salary Package
- Freelance Work Opportunities (work from home)
- Become an Entrepreneur / Full Time Blogger
- Earn Money through Affiliate Marketing
What are the major roles in Digital Marketing
Digital Marketing Manager/ Digital Director:
It is probably the highest position in Digital Marketing. It requires at least 4-5 years of experience in Digital Marketing to be hired as a digital marketing manager of a company.
The role Digital Marketing Manager/Director is to looks after the overall digital marketing sphere of the company and build strategies that drive traffic.
They supervise digital marketing campaigns, guide marketers, make improvements in strategies if needed.
A Search Engine Optimization (SEO) Expert does an analysis, reviews, and implements necessary changes to a website, so they are correctly optimized for the search engines.
They try maximizing the traffic to a website by improving page rank within the search engines.
The skillset required for this work is probably highest, and one must be an excellent content writer to pull off # 1-page ranking in Google or other search engines.
They have to make sure that the content on the website is search friendly with optimum readability.
They conduct keyword research and stuff relevant keywords in content so that the page could rank for that keyword.
A PPC Specialist manages pay-per-click advertising campaigns on the internet. They are responsible for creating the strategy, design, implementation, SEO, and analysis of ad performance.
They create reports, provide suggestions for ad copies and graphics, etc.
Social Media Executive/ Social Media Manager
A social media manager’s job is not only Facebooking and Tweeting and just posting on Instagram. It’s much more than that.
Social media executive/managers keep an eye on the latest social media trends, coordinate with the content creators.
The main job is to create a perfect social media marketing strategies that can lead them to create quality content, posts or video, etc.
In-depth knowledge of all the social media channels with a creative outlook is being demanded from this job role.
Do you think you can write long, perfectly balanced articles on the internet? Then you are perfect for the role of a content marketer.
Let’s face it. Writing articles is not easy, and not everyone can do that.
It needs practice, communication skills, and good command over a language.
Content marketers are expected to create and distribute worthwhile, relevant, and regular content to pull and hold a well-defined audience.
Their ultimate goal is to drive profitable customer action.
To become a content marketer, a person must have a good command over the English language, also here having a creative outlook is also necessary.
Other designations in Digital marketing depending upon the company and its requirements. Others include:
- Email Marketing Manager
- Analytics Manager
- CRM Manager
- E-Commerce Manager
- Inbound Manager
How much you can expect as a salary in digital marketing?
This is the most asked question regarding digital marketing
According to Payscale
Average Digital Marketing Specialist Salary(India)
The salary in the digital marketing field varies from company to company. The role in the organization and work experience also determines the pay scale.
According to Glassdoor, estimated average digital marketing salaries are:
Average Digital Marketing Manager Salary(India)
Average Digital Marketing Specialist Salary(India)
These salaries are primarily dependent on the following parameters:
- Past performance
- Years of experience
- Creative outlook
- Communication skills
- Previous job
- Command over the English language
As you can see, digital marketing is a relatively new field, and its scope is extensive.
If you are skilled as well as have practical experience, there is no barrier to how much you can earn on your job or as a self-employed professional.
How to learn digital marketing or take leverage of it in your business?
There are no degree courses in digital marketing. You can learn and become a digital marketing expert without learning through any digital marketing course and training programs.
But, there some advantages to joining a training program like proper learning structure, guidance, opportunity to know, and grow a network with like-minded people.
Some requisite essential skills expected from a Digital Marketer:
- Analytical ability
- Good command over the English language
- Content writing
- Communication or interpersonal skills
- Sales skills
- Ability to think objectively
- Good copy and visual storytelling abilities
- UI designing
- Core Marketing
Institutes for learning digital marketing in India (not in any particular order):
- Digital Vidya
- Digital Academy India
- UpGrad’s Digital Marketing Program
- NIIT Digital Marketing
- Manipal Global Education Services
Ways Entrepreneurs Can Leverage Digital Marketing
- Connecting Directly to Decision Makers
- Analyzing Competition
- Engaging Your Audience
- Cross-Platform Retargeting
Best Digital Marketing, Certifications?
It’s important to understand that Digital Marketing is not the field where you can prove that you are skilled by showing your certificates.
You need to prove your skills by showing your previous work as a freelancer or an intern to get a job.
So you can go to any Institute you want and get as many certifications as you can get, but if you are not skilled enough, these certificated won’t matter a bit.
Obtaining practical experience is one of the most essential criteria in the view of most recruiters right now.
Some free Digital Marketing certifications are:
- Inbound Marketing, Content Marketing, and Email Marketing Certification by HubSpot.
- Google Adwords Certification.
- Google Analytics Certification.
- Bings Ads Certification.
The key takeaway is that though traditional or conventional marketing still works today.
It won’t last long until the entire marketing is wholly shifted to the digital medium, due to its affordability, scalability, and accessibility.
Eventually, every marketer has to master digital marketing skills because it’s the skill for now and future.
Thus, in conclusion, digital marketing future scope in India, a country with 1.3 Billion population, which mostly consists of young adults, looks to be very bight.
Also, digital marketing is much more than facebook and google ads and social media promotions.
It’s about creating an online presence, an online brand, and much more.
I hope this expands your view on digital marketing’s future.
Comment if I missed anything!
Let me know your key takeaways in the comments section.
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